 Are you getting the best value from your PPC advertising budget?
IndexTools’ Live Cost Analysis provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. The service pulls together dynamic price information from the leading PPC search engines (Google, Overture, FindWhat, Espotting, etc) with the revenue earned on your website, to measure the profitability of each keyword.
Available as an add-on to IndexTools’ popular E-Business edition, Live Cost Analysis offers you clear, concise and actionable reports on which campaigns, keywords and search phrases are bringing you the most new customers, and which keywords are the most effective at driving qualified customers.
Benefits
- Simplified data collection process requires no log files, hardware or software.
- Receive reports online anytime you would like to evaluate your site's traffic 24-hours a day, 7-days a week.
- Begin basic web traffic analysis and tracking the same day service is initiated.
- Minimal IT requirements allow ease of implementation.
- Pay-as-you-go pricing requires no long-term financial obligation.
Unique features
- Analyze PPC search engine campaign ROI - Real time cost analysis feature importing click cost from all major PPC engines (such as Overture, Google Adwords, Findwhat etc.) in real-time. Reports Clicks, ROAS (return on ad spend) as well as CPA (cost per action) on a keyword level allowing you to determine your ROI
- Optimize conversion funnels and abandonment rates - The Scenario Analysis feature illustrates at which step visitors abandoned a given process and indicates areas of weakness in a sites content, offer or navigation. Using this feature, you can pinpoint specific funnels that drive conversions or have high abandonment rates and optimize your site in response to this insight.
- Analyze any other online campaign - IndexTools Campaign Management module tracks other types of online ad campaigns such as banner campaigns, E-mail newsletter campaigns, referral & affiliate programs etc...
- Analyze the source of customer acquisition - Get real-time reports on e-commerce performance, such as orders, subscriptions, signups or other customer actions.
- Analyze conversion rates - See the conversion rate associated with particular keywords, search engines, e-mail campaigns and other referral sources.
- Analyze marketing campaigns - Track the activity, bounce rate, conversion rate and revenue generated by your marketing campaigns.
- CPC/PPC search engine tracking - Track CPC search engines (e.g. Overture, Googe Adwords, FindWhat etc.) and analyze bounce rates, conversion rates and revenue generated by specific CPC search engine campaigns or search phrases.
- Scheduled E-mail Reporting - Receive daily, weekly or monthly emails containing your favorite web traffic reports in HTML or Excel formats.
Other features
- 100s of reports - Track visitors, new vs. returning visitors, pages viewed, referrers, search engines and more. Analyze a rich wealth of web page data while pages are being viewed.
- Visit path reports - Analyze how your visitors navigate through your site in real time!
- Bounce rate analysis - Analyze how many visitors leave your site right after they enter it. the effectiveness of your entry pages and your marketing campaigns
- User management - Grant access to your collegues
- Exclude your own visits - Exclude and IP address and IP range or specific browsers from your reports
- Excel and CSV Export - Export reports into Excel or CSV format for further analysis
- Flash tracking - Track Macromedia Flash sites or movies
- Downloads (EXE, PDF, ZIP files etc.) and Exit Links tracking
- Content grouping - Group your pages into content groups and find out the popularity of different parts of your web site
- Drill down (magnifying views) - Analyze how referrers, search engines, content groups, URLs & campaigns trend over time. Get detailed statistics on selected items in your reports.
- Multiple web site management - Manage multiple web sites withing your account
Add-on Pricing
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